DOING BUSINESS INTERNATIONALLYTERENCE BRAKE,WALKER EN GRAN MORELOS

Offering profitable insights into working with and managing people in global organizations, Doing Business Internationally provides guidelines for developing a solid grounding in cross-cultural competence. Starting with an overview of six cultural regions in the world-Africa, Asia, Latin America, Europe, the Middle East, and North America--the authors build the framework for organizing cross-cultural experiences and identifying and working with key principles of communication and negotiation across cultural lines. Doing Business Internationally identifies the dynamics and scope of today's global workforce--and defines the core success factors for managing effectively in the global environment. This guide includes all the information necessary to: analyze key global trends and their impact on current business practices; recognize the impact of cultural differences on business practices; adapt key business skills to achieve better results when working with different cultures; identify the critical success factors needed by managers operating across borders